What Is The Importance Of Data Enhancement?

Technically, data enhancement is the process of taking external consumer marketing information and overlaying or appending it into your current prospect or customer files. Unlike buying a list, it will add valuable lifestyle, socio-economic as well as demographic data to the existing consumer or potential customer files.

10 Ways You Can Enhance Your Email Marketing Efforts

Your email marketing strategy can have a big impact on your sales and the overall success of your business. To build your list and more effectively communicate with your subscribers, check out these tips from some members of our small business community.

7 Ways to Grow Your Email Marketing List

An email newsletter is one of the best marketing tools you have at your disposal. It allows you to engage with your customers on a regular basis; easily promote new content, products or services; and evaluate how well your messaging resonates with your target audience.

4 Ways Data Cleansing Will Enhance Data Analysis

Data cleansing is the process of cleaning up all company data by discarding incorrect, incomplete, duplicate, or outdated datasets. It’s a vital practice among all businesses and can considerably enhance theeffectiveness of data analysis, thus increasing the success of your marketing campaign. With dirty data, you’re likely spending more money on your marketing than needed, failing to generate as many leads as you could, and receiving inaccurate information about the customer. Here are the top ways data cleansing will enhance your data analysis and increase the ROI of your business’s marketing strategy.

5 Ways Social Data Can Enhance Marketing Data

The nature of social media – public, real time, immediate – and the abundance of data collected on users, activity and engagement, provide a greenfield of opportunities to use social data to enhance and support marketing data.

List Enhancement: Past, Present, and Future

As the year draws to a close and new one begins, it is a good time to reflect on the email list enhancement industry, which is entering its second decade—how far it has come, the state of the industry today, and what lies ahead.

Ways to grow your Email Marketing lists

Want to instantly improve your email marketing success? You need to grow your list. Even without changing your strategy, adjusting your approach or improving your response rate, you will instantly make a bigger impact when you have a bigger list.