What Is The Importance Of Data Enhancement?

Technically, data enhancement is the process of taking external consumer marketing information and overlaying or appending it into your current prospect or customer files. Unlike buying a list, it will add valuable lifestyle, socio-economic as well as demographic data to the existing consumer or potential customer files.

Five Easy Tips to Improve Your Email Open Rates

Over the years, email marketing has allowed businesses to expand their reach at a fraction of the cost of other various marketing strategies used by different brands today. Its ability to target specific audiences and make the most of customer interest generated from different sources is one of the primary reasons why it has been known to improve conversion rates for many brands and businesses.

Email marketing: 20 great ways to expand your email database

1. Email newsletter sign-up [not].

Yes, make sure that shoppers can give their email address to you. But, more importantly, give them a good reason! Too many retailers have a simple “sign up” button with no associated benefits. We all need a little incentive to hand over our email address, but we don’t need too much if we feel an affinity with the brand. Try these…

10 Ways to Improve Your Email Marketing

Most brands have a “pretty decent” email marketing program. Take a look at these 10 things to try and improve your engagement.

Enhance Your Email Marketing Campaigns with Seed Lists

In the world of email marketing, the addresses you collect are a vital part of your business. Each one of those email addresses represents a potential new customer, and a simple and inexpensive way to reach for new business.

8 Email List Building Strategies That Enhance Your Website Marketing

In our present internet world, every individual operates an email. The purpose of using emails might differ from person to person, but a common thing among all people is that they check their mails at regular intervals. With stats reflecting that one in every five individuals check their mail inbox every morning, emails have become a good source for business marketing.

3 Easy Ways to Improve Your Email Marketing List

Two years back, the idea that social media would hasten the death of email marketing was hotly debated in blogs and op-eds throughout the digital marketing community. And while I don’t see it often anymore, I will occasionally stumble upon a blog that states, “Yes, email marketing is very much alive and well.”

4 Ways To Build Your Email List Today (Without Spending Time Learning New Tactics)

When I first started out in the online business and blogging world, I tried every tactic I could get my hands on to try to gain more traffic and build my email list. I felt like I was throwing spaghetti at the wall to see what would stick, and what I ended up with was a splotchy wall and very little traffic to show for it.

4 Ways to Use Social Media to Increase Your Email List

By building an email list with social media that’s full of quality prospects and customers, you have the chance to augment your sales and boost your brand. Your email list is valuable which is why you should continually add contacts to it. Keep the collection process rolling by using social media to enhance your strategy.

7 Ways to Grow Your Email Marketing List

An email newsletter is one of the best marketing tools you have at your disposal. It allows you to engage with your customers on a regular basis; easily promote new content, products or services; and evaluate how well your messaging resonates with your target audience.

5 Ways Social Data Can Enhance Marketing Data

The nature of social media – public, real time, immediate – and the abundance of data collected on users, activity and engagement, provide a greenfield of opportunities to use social data to enhance and support marketing data.

List Enhancement: Past, Present, and Future

As the year draws to a close and new one begins, it is a good time to reflect on the email list enhancement industry, which is entering its second decade—how far it has come, the state of the industry today, and what lies ahead.