What Is The Importance Of Data Enhancement?

Technically, data enhancement is the process of taking external consumer marketing information and overlaying or appending it into your current prospect or customer files. Unlike buying a list, it will add valuable lifestyle, socio-economic as well as demographic data to the existing consumer or potential customer files.

Email marketing: 20 great ways to expand your email database

1. Email newsletter sign-up [not].

Yes, make sure that shoppers can give their email address to you. But, more importantly, give them a good reason! Too many retailers have a simple “sign up” button with no associated benefits. We all need a little incentive to hand over our email address, but we don’t need too much if we feel an affinity with the brand. Try these…