Over the years, email marketing has allowed businesses to
expand their reach at a fraction of the cost of other various marketing
strategies used by different brands today. Its ability to target specific
audiences and make the most of customer interest generated from different
sources is one of the primary reasons why it has been known to improve
conversion rates for many brands and businesses.
Many brands and business however, often underestimate how
powerful email marketing can be when used strategically in bringing in more
traffic and ultimately leading to more conversion. But sending just any regular
email to your customer mailing list will just not cut it.
Companies need to be able to track how effective their emailmarketing strategy is by taking note of their email open rate so as to stay
more relevant to their subscribers.
How to Improve Your Email Open Rates
Here are five tricks to improve your email open rates.
Create a Killer Subject Line
No form of email marketing will ever be effective if people
do not even read them so email subject lines play a vital part in the success
of your marketing strategy.
To make sure your emails stand out from the thousands of
emails that your audience will likely get every single day, it is important to
draft creative subject lines for your emails. These should be catchy and able
to draw curiosity so that your audience is drawn to open your email rather than
skip it.
A great subject line is one that hooks your audience at
first glance but remains clear and concise. Nothing turns your audience off
quicker than a catchy subject line that does not match your message once it is
opened and read.
Your subject line should also be free from spelling and
grammar mistakes so as not to impact your brand’s credibility. But most
importantly, it has to be able to offer value to your potential customers as
well so as to make the time they spend reading through your message meaningful
in some way.
Write Valuable Content
Writing quality content for every single email ensures your
audience will enjoy your emails when they come too. As a result, it may also
help ensure your subsequent emails will be opened and read in the future.
You content must offer value to your subscribers, give them
insight into new things, add inspiration and promote learning. Every email is
important. When one subscriber appreciates one email from your brand, they are
more likely to keep reading other emails when they come.
Remember, your customers can just as easily unsubscribe from
your mailing list if they feel your content is the same spammy stuff they keep
getting from other dubious sources. The goal is to consistently write high
quality and engaging content which leads to more loyal subscribers who can
increase your email open rates.
Segment Your Mailing List
With so many emails coming in to people’s inboxes every day,
many recipients on your mailing list are sure to be selective about the emails
they open. No one has the time to go through every single email in their inbox.
To increase the chances of having your emails read by your
subscribers, it is essential to segment your mailing list. This means dividing
your audience into specific groups based on common interests and other
similarities.
This makes it easier for you to create a message that is
relevant to a specific group — which increases your chances of success over
sending a singular message to all your subscribers.
With segments, it is easier for you to market to a
particular audience based on shared characteristics, improving conversion in
the long run.
To start segmenting your mailing list, it is important to
identify the top three to four profiles in your audience based on who they are,
what they do, how they want to be contacted and what they are interested in.
Doing this allows you to tailor your message to each of these profiles.
Avoid Spam Filters
With so many emails coming through people’s inboxes every
minute, spam filters have emerged to help people sort through messages that
they actually need versus those that just need to be ignored.
You don’t want your emails to be flagged as spam so your
email needs to be able to avoid spam filters. To do so, avoid such things as
misleading subject headings and sales terms on your email. You’ll also want to
choose a good IP address and always send from a trusted domain.
It is also important to ensure your subscribers have opted
to receive your emails to avoid ending up in the Spam folder.
Optimize Your Messages for Mobile Devices
Nowadays, many users check their email on the go and are
more likely to check their email using their smartphones, tablets and other
mobile devices. This only proves how important it is to optimize your email
content for accessibility and readability on mobile devices.
To accomplish this, only use mobile-friendly formatting for
your email content while keeping in mind that smartphones have smaller screens
so subject lines may be aggregated. It is important to keep your message short,
simple and concise. Avoid using large
fonts, use smaller images and highlight call to action buttons on your emails
to make it easier for your audience to tap on them which targets conversion.
These are only some of the ways to ensure you make the most
of your email marketing campaign and get all your messages read by your
subscribers. More than anything, the key to a better email open rate lies in
knowing your audience better, understanding their needs and what captures their
interest while ensuring your content remains highly valuable and relevant to
them.
With an effective email marketing campaign, brands and
businesses can gain better visibility and conversion without needing too many
resources or investment.
By taking into account these tips and tricks, it may be
possible for your brand to bring in all the customers it needs through
something as simple as an effective email marketing campaign.
Article From: smallbiztrends.com
