Your email marketing strategy can have a big impact on your
sales and the overall success of your business. To build your list and more
effectively communicate with your subscribers, check out these tips from some
members of our small business community.
Overcome New Gmail Hurdles
Gmail recently made some changes to its platform. And while
the changes aren’t specifically aimed at marketing emails, they do have some
marketers worried. However, this post by Heather Fletcher in TargetMarketing includes some ways you can overcome those new Gmail hurdles.
Focus on Mobile Customers
When you think about your potential customers receiving your
marketing emails, you might picture someone sitting at a desktop computer. But
an article in Marketing Land by Greg Sterling includes information about a new
report that suggests a growing focus on mobile customers, rather than
those using desktop PCs.
Use a Modern Marketing Funnel to Drive Sales
Many effective email marketing strategies work because they
move people through the marketing funnel in order to drive sales. But the basic
sales funnel that many marketers are aware of may not be specific enough.
Fortunately, an article by Buckley Barlow of In The Know includes
information about a more modern marketing funnel. And BizSugar
members share their input here.
Learn These Lessons for Content Marketing Newbies
Offering content to your audience can be a big boost to your
marketing efforts, whether that’s through email marketing, blogging or similar
formats. But if you’re just getting started with content marketing, you may
need some help. This Agora Pulse post by Brooke B. Sellas includes some
content marketing lessons for newbies.
Use These Conversion Rate Optimization Best Practices
Whether you want more email subscribers, more purchases or
other specific outcomes, your conversion rate should always be top of mind. If
you’re looking to optimize your conversion rate, take a look at this post by
Victoria Stamati on the Exit Bee blog.
Consider Outsourcing Your E-Newsletter
Creating an e-newsletter doesn’t have to take up all of your
time and energy. In fact, if that’s not where your strengths lie, you may be
better off outsourcing it, according to this post by Emily
Brackett. You can also see discussion about the post over on
BizSugar.
Use the Key Elements of Effective Strategy
When you’re working on any part of your marketing plan, you
need a clear strategy. But there are some key elements that separate the most
effective strategies from everything else. This post by John Spence
on the Business LockerRoom blog shares some of the key elements of effective
strategies.
Make Your Unique Value Proposition Irresistible
When utilizing email marketing, it’s important that you make
the value that you can offer customers very clear. Yasmina Yousfi shares some
tips for communicating your value proposition and making it irresistible in
this post on the cloudswave blog.
Use These Hacks for Better Online Communication
Whether you’re communicating with customers via email,
social media or other online methods, it’s important that you understand how to
communicate online as effectively as possible. The hacks in this post by
Daniel Ndukwu on The Experiment blog may be able to help.
Choose the Right Niche
When coming up with a concept for your email marketingcampaigns, and your business in general, choosing the right niche is important.
This post on the Wood Street, Inc. blog by Beth Schillaci talks about
the anatomy of a niche in marketing. Members of the BizSugar community
also discuss the post.
