7 Ways to Grow Your Email Marketing List

An email newsletter is one of the best marketing tools you have at your disposal. It allows you to engage with your customers on a regular basis; easily promote new content, products or services; and evaluate how well your messaging resonates with your target audience.

4 Ways Data Cleansing Will Enhance Data Analysis

Data cleansing is the process of cleaning up all company data by discarding incorrect, incomplete, duplicate, or outdated datasets. It’s a vital practice among all businesses and can considerably enhance theeffectiveness of data analysis, thus increasing the success of your marketing campaign. With dirty data, you’re likely spending more money on your marketing than needed, failing to generate as many leads as you could, and receiving inaccurate information about the customer. Here are the top ways data cleansing will enhance your data analysis and increase the ROI of your business’s marketing strategy.

5 Ways Social Data Can Enhance Marketing Data

The nature of social media – public, real time, immediate – and the abundance of data collected on users, activity and engagement, provide a greenfield of opportunities to use social data to enhance and support marketing data.

List Enhancement: Past, Present, and Future

As the year draws to a close and new one begins, it is a good time to reflect on the email list enhancement industry, which is entering its second decade—how far it has come, the state of the industry today, and what lies ahead.

Ways to grow your Email Marketing lists

Want to instantly improve your email marketing success? You need to grow your list. Even without changing your strategy, adjusting your approach or improving your response rate, you will instantly make a bigger impact when you have a bigger list.

3 Ways To Improve Your Email Marketing List

Two years back, the idea that social media would hasten the death of email marketing was hotly debated in blogs and op-eds throughout the digital marketing community. And while I don’t see it often anymore, I will occasionally stumble upon a blog that states, “Yes, email marketing is very much alive and well.”

How Real-Time Enhancement Services can Improve Your Email Marketing

As much as marketers would like to ask dozens of questions of visitors to their websites, the reality is that they must minimize the number of fields on forms or else no one will fill them out. If email is the only required field on your forms, even the most interested parties are inevitably going to leave out names, phone numbers and other critical info–leaving you with incomplete data. Fortunately, real-time enhancement services can help you to fill in the blanks and even answer questions you didn't directly ask. Here are a few ways data enhancement can take your marketing efforts–and your profits–to the next level.