Remember that time
when B2B marketers sought a way to cultivate a presence on social because B2C
had all the ‘fun’? Then there was that other time, when B2B marketers realized
that social business is a reality. Today, no modern marketing strategy is complete
without an integrated social media plan and presence.
Social networks are evolving rapidly, as new integrations, advertising offerings, and metrics-based enhancements are announced daily. And while you need the knowledge to succeed, it can be challenging to keep up with social media’s pace. Let’s be honest: You’re running important marketing campaigns, following up on critical business opportunities, and with a steady stream of news updates necessary to plug you and your team in on “what’s new” — ain’t nobody got time for that.
But we’ve got your
back, with the social scoop, a roundup of recent announcements to give you an
overview of the updates and enhancements to channels that likely affect your
social business strategy. Check out these 5 recent social updates:
1. Buffer launched a scheduling tool to cater to a longtime request of its user
community. Buffer browser extension users can use the schedule icon
to customize the date and time of updates to be published. The enhancement
enables users to custom schedule any social posting, including scheduling
retweets directly from Twitter, according to the Buffer blog. This is great
news for marketers focused on building and maintaining their spheres of
influence by sharing thought leadership content.
2. LinkedIn debuted Sponsored Updates content
sharing, designed to enable company
pages to deliver content to the homepage feed of other LinkedIn members (not
relegated to their followers). Focused on helping marketers enhance the reach
of their content assets, Sponsored Updates enables marketers to distribute
content directly to any segment of LinkedIn’s premium audience based on
professional profile data across more than 225 million members, according to
the LinkedIn blog.
3. LinkedIn also launched a SlideShare Infographics
Player, designed to optimize the
viewing experience specifically for infographics. The new
player automatically detects an infographic upon upload, includes it in the
infographic directory and displays it for best viewing, according to the
LinkedIn blog. Infographics need to be saved and uploaded in a one-page PDF
format. Infographics are becoming a standard for visual storytelling, and this
enables marketers to leverage their own LinkedIn pages as sharing forums for
optimal viewing.
4. Tumblr updated its dashboard to provide a new way to view
“notes” with scrolling for greater visibility into “likes”, “reblogs”, and replies
from followers. The new activity page is designed to allow users to graph the
latest activity on their blog posts and view top fans and posts, as well as see
recent notifications, according to the Tumblr blog. Tumblr is a great channel
for marketers to use images and video to tell stories. The new dashboard offers
a more metrics-based approach to measuring engagement, sentiment, and other
qualitative feedback.
5. Twitter is experimenting with its ad tool for users in the United States by displaying
promoted content from brands and businesses followers have shown interest in.
Focused on providing more targeted and focused ads, Twitter is allowing
advertisers to share a scrambled, unreadable email address or browser-related
information from cookie IDs. Note that Twitter supports Do Not Track (DNT), so
it will not receive browser-related information from ad partners from tailoring
ads is users have enabled DNT in their browsers, according to the Twitter.
Article From: blogs.oracle.com
