4 Ways to Use Social Media to Increase Your Email List

By building an email list with social media that’s full of quality prospects and customers, you have the chance to augment your sales and boost your brand. Your email list is valuable which is why you should continually add contacts to it. Keep the collection process rolling by using social media to enhance your strategy.

How Data Enhancement Can Improve Your CRM Program

In order to successfully manage business-to-business database marketing programs, marketers must have the ability to maintain updated, relevant information on their prospects and clients to develop relationships. These relationships are nurtured in stages that range from targeting and attracting interest, to connecting via business transactions and, ultimately, bonding that customer relationship for the long term. The best way to achieve a secure and lasting relationship is to establish a dialogue with that customer repeatedly over time.