Monday 19 December 2016

4 Ways to Use Social Media to Increase Your Email List

By building an email list with social media that’s full of quality prospects and customers, you have the chance to augment your sales and boost your brand. Your email list is valuable which is why you should continually add contacts to it. Keep the collection process rolling by using social media to enhance your strategy.


Tuesday 6 December 2016

How Data Enhancement Can Improve Your CRM Program

In order to successfully manage business-to-business database marketing programs, marketers must have the ability to maintain updated, relevant information on their prospects and clients to develop relationships. These relationships are nurtured in stages that range from targeting and attracting interest, to connecting via business transactions and, ultimately, bonding that customer relationship for the long term. The best way to achieve a secure and lasting relationship is to establish a dialogue with that customer repeatedly over time.



Wednesday 16 November 2016

Benefits Of Data Enhancement, Data Enhancement, Advantages Why Enhance Data? Here Are The 6 Benefits Of Data Enhancement

Data is the lifeblood of all type of business. Clean, accurate and complete data is the prerequisite for the decision making process. The importance of Data for any business cannot be measured; in fact we can say it is one of the most valuable assets for any organisation. But incomplete and inaccurate data can be a matter of concern, so it is important that the data is always accurate, complete and available at all times. Data Enhancement gives a deeper understanding of the structure and relationship of the data for better business decisions. Here are the 6 benefits of data enhancement.

Tuesday 11 October 2016

What Is The Importance Of Data Enhancement?

Technically, data enhancement is the process of taking external consumer marketing information and overlaying or appending it into your current prospect or customer files. Unlike buying a list, it will add valuable lifestyle, socio-economic as well as demographic data to the existing consumer or potential customer files.

Tuesday 3 May 2016

10 Ways You Can Enhance Your Email Marketing Efforts


Your email marketing strategy can have a big impact on your sales and the overall success of your business. To build your list and more effectively communicate with your subscribers, check out these tips from some members of our small business community.



Thursday 28 April 2016

7 Ways to Grow Your Email Marketing List

An email newsletter is one of the best marketing tools you have at your disposal. It allows you to engage with your customers on a regular basis; easily promote new content, products or services; and evaluate how well your messaging resonates with your target audience.

Monday 25 April 2016

4 Ways Data Cleansing Will Enhance Data Analysis

Data cleansing is the process of cleaning up all company data by discarding incorrect, incomplete, duplicate, or outdated datasets. It’s a vital practice among all businesses and can considerably enhance theeffectiveness of data analysis, thus increasing the success of your marketing campaign. With dirty data, you’re likely spending more money on your marketing than needed, failing to generate as many leads as you could, and receiving inaccurate information about the customer. Here are the top ways data cleansing will enhance your data analysis and increase the ROI of your business’s marketing strategy.


Friday 22 April 2016

5 Ways Social Data Can Enhance Marketing Data

The nature of social media – public, real time, immediate – and the abundance of data collected on users, activity and engagement, provide a greenfield of opportunities to use social data to enhance and support marketing data.

Thursday 21 April 2016

List Enhancement: Past, Present, and Future

As the year draws to a close and new one begins, it is a good time to reflect on the email list enhancement industry, which is entering its second decade—how far it has come, the state of the industry today, and what lies ahead.

Tuesday 19 April 2016

Ways to grow your Email Marketing lists

Want to instantly improve your email marketing success? You need to grow your list. Even without changing your strategy, adjusting your approach or improving your response rate, you will instantly make a bigger impact when you have a bigger list.


Wednesday 13 April 2016

3 Ways To Improve Your Email Marketing List

Two years back, the idea that social media would hasten the death of email marketing was hotly debated in blogs and op-eds throughout the digital marketing community. And while I don’t see it often anymore, I will occasionally stumble upon a blog that states, “Yes, email marketing is very much alive and well.”

Monday 11 April 2016

How Real-Time Enhancement Services can Improve Your Email Marketing

As much as marketers would like to ask dozens of questions of visitors to their websites, the reality is that they must minimize the number of fields on forms or else no one will fill them out. If email is the only required field on your forms, even the most interested parties are inevitably going to leave out names, phone numbers and other critical info–leaving you with incomplete data. Fortunately, real-time enhancement services can help you to fill in the blanks and even answer questions you didn't directly ask. Here are a few ways data enhancement can take your marketing efforts–and your profits–to the next level.

Wednesday 6 April 2016

5 Social Media Enhancements That Benefit B2B Marketers


Remember that time when B2B marketers sought a way to cultivate a presence on social because B2C had all the ‘fun’? Then there was that other time, when B2B marketers realized that social business is a reality. Today, no modern marketing strategy is complete without an integrated social media plan and presence.

Monday 4 April 2016

How Enhanced CRM Data Can Transform Prospecting

For businesses, 2016 is the year when data will truly come of age. We’re shifting toward a society where everything is connected, from the watches we wear to the appliances in our kitchens. The data everybody generates has the potential to give us unprecedented insight into the people who are buying what we sell. For sales teams, it’s a gift.


Friday 1 April 2016

What Is The Importance Of Data Enhancement?

Technically, data enhancement is the process of taking external consumer marketing information and overlaying or appending it into your current prospect or customer files. Unlike buying a list, it will add valuable lifestyle, socio-economic as well as demographic data to the existing consumer or potential customer files.

The Major Advantages of Data Enhancement

Decrease mailing wastage and improve promotional mails:
Having a clean and accurate database ensures that the mailing wastage which is a crucial factor is significantly reduces to a noticeable extent and also gives you a great opportunity to enhance and improve the promotional mails sent regularly by subsequent backend monitoring.